EST

1994

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CREATIVE DIRECTOR

As a creative leader with a passion for building brands and bold digital experiences, I help companies tell powerful stories that drive real business results. Over the past 20+ years, I’ve led in-house and agency teams across global markets, reimagined visual identities, and launched award-winning campaigns for some of the world’s most recognized brands—including Colgate-Palmolive, Condé Nast Traveler, Land Rover, Johnson & Johnson, Sanofi, Capcom, The Empire State Building, Starwood Hotels, and Ernst & Young.

I’ve worked across emerging tech, healthcare, luxury, and consumer brands—developing strategies that leverage generative AI, AR, and IoT to engage diverse audiences. My approach blends design thinking with operational excellence. I build scalable creative systems, foster inclusive team cultures, and champion innovation that delivers on business goals. Whether elevating brand narratives, leading global teams, or crafting campaigns that connect authentically with cross generational and multicultural consumers, I bring a hands-on, results-focused mindset to everything I do.

Let’s connect if you're looking for a creative partner who can lead with vision and execute with precision.

PORTFOLIO

addressing the brief

My portfolio is a dynamic quilt of solutions and styles covering several client engagements. I tend to push boundaries and comfort zones and implore my clients to be open to exploring different dynamics, textures and avenues that are seldom visited. Variety is that table salt I cannot do without. From Fashion to Consumer Packaged Goods, Hospitality to Technology, Luxury to Big Box, Healthcare to Financial Services, I always champion for the “brand” and am always incredibly passionate about insightful and provocative branding. I have lead successful projects in every medium spanning traditional print, video, digital, mobile, social media and retail.
 

Over the course of my career, I have worked with many popular consumer brands. I strive to be a strategic creative force – a brand architect,  a mentor and a results-driven creative manager. I want to get the most out of processes and moreso my creative counterparts. I revel in the creative vision but also am equally focused on keeping in budget, within appropriate margins, and everything needed to keep projects profitable. And I'm eager to explore new channels like VR, AR, wearables and IoT to see how great creative can live there.

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NYC

made