EST

1994

–
 

CREATIVE DIRECTOR

Creativity on demand. Results on command. Brilliance for hire. For over 20 years, I have enjoyed an energetic and robust career in the branding and advertising world not only developing sound strategic creative executions but also managing multidisciplinary creative teams. I feel as inspired today as I have been since day one and I'm always looking to experiment more and innovate content for my clients. I am looking to expand on your brand – make it sing, keep it relevant and on the edge.

I have had the pleasure of working both above- and below-the-line with ad agencies, publishers and in-house corporate throughout my career, so I am well versed in understanding branding and marketing needs in every aspect of the funnel. I am always interested in being part of a mutually passionate creative team and want to leverage my expertise garnered throughout my career working with numerous top Fortune 100/500 clients.

PORTFOLIO

addressing the brief

My portfolio is a dynamic quilt of solutions and styles covering several client engagements. I tend to push boundaries and comfort zones and implore my clients to be open to exploring different dynamics, textures and avenues that are seldom visited. Variety is that table salt I cannot do without. From Fashion to Consumer Packaged Goods, Hospitality to Technology, Luxury to Big Box, Healthcare to Financial Services, I always champion for the “brand” and am always incredibly passionate about insightful and provocative branding. I have lead successful projects in every medium spanning traditional print, video, digital, mobile, social media and retail.
 

Over the course of my career, I have worked with many popular consumer brands. I strive to be a strategic creative force – a brand architect,  a mentor and a results-driven creative manager. I want to get the most out of processes and moreso my creative counterparts. I revel in the creative vision but also am equally focused on keeping in budget, within appropriate margins, and everything needed to keep projects profitable. And I'm eager to explore new channels like VR, AR, wearables and IoT to see how great creative can live there.

–

NYC

made