EVENT DESIGN + SPORTS BRANDING

For Bridal Fashion Week 2019, Amsale partnered with me and Infor to reimagine the runway through a fashion-forward, tech-driven lens. We transformed Infor’s HQ into an immersive experience with projection mapping, interactive storytelling, and Amsale’s AI-powered couture configurator, Amsale x YOU —allowing brides to design their own gowns. To close the show, real brides showcased their custom creations, proving the power of personalization and technology in high fashion. The modern, minimalist production became a Fashion Week highlight, with coverage across top media outlets.

Projection mapping across the runway showing 30 years of design by the late Amsale Aberra

Watch the live broadcast from Infor Headquarters in NYC

INFORUM

Infor’s flagship event, Inforum, brings together 5,000+ attendees worldwide for product launches, industry insights, and unforgettable performances from icons like Christina Aguilera, Venus Williams, Martha Stewart, Lenny Kravitz, and Salt-N-Pepa. Leading the creative vision, I guided our in-house team across 1,600+ touchpoints—stage design, trade show environments, keynotes, signage, and digital content—transforming Inforum into a must-see tech destination that blended innovation, education, and entertainment at a global scale.

From barebones to fully branded reality, my team transformed a dated New Orleans Convention Center into a vibrant tech showcase highlighting Infor’s laser focus on creating software designed to be industry specific driven by our original mantra “Wor… — From barebones to a fully branded reality, I led my in-house team to transform an outdated New Orleans Convention Center into a vibrant tech showcase highlighting Infor’s laser focus on creating cloud-based Enterprise software designed to be industry specific — driven by our original event mantra themed: “Work is Beautiful”
**Click above to see how my original vision came to life in real time.**

Photography by Tyler Kaufman / Getty Images

INFOR RETAIL NRF BOOTH

SPORTS SPONSORSHIPS

BROOKLYN NETS

Infor's jersey sponsorship with the Brooklyn Nets goes way beyond a logo patch. We're using data science to help improve on-court performance, fan experience...