EVENT DESIGN + SPORTS BRANDING
The legendary modern bridal brand, Amsale - New York, partnered with me and Infor to create a unique, fashion-forward, tech-savvy presentation for their 2019 Bridal Fashion week show. We transformed our conference room space at Infor HQ into an immersive, interactive and engaging runway that moved their beautiful seasonal offering through and around the audience. We also used projection mapping to bring to life 30 years of design inspiration from the late Amsale Aberra that are now available through the brand’s groundbreaking couture configurator, Amsale x YOU which allows brides to create their own custom couture wedding dress online. My final idea was to have actual brides who designed their own custom wedding dresses with the configurator on to the runway to help close the show. We wanted to show the fashion world and social media exactly how well these dresses translated on real women. The spartan and modern show was a highlight of Fashion Week with coverage on every major fashion news outlet.
2019 BRIDAL FASHION WEEK SHOW
Watch the live broadcast from Infor Headquarters in NYC
INFORUM
Our in-house design team worked tirelessly to deliver Infor’s annual marquee event, Inforum, that hosts over 5000 attendees around the globe. My team worked with product managers, field marketers, sales teams, event marketers, our corporate C-suite and even celebrities like Christina Aguilera, Venus Williams, Martha Stewart, Lenny Krravitz and Salt-N-Pepa to create a must-see tech destination for Infor customers, partners, analysts, sponsors and event vendors.
Inforum combines annual main stage product announcements, an industry trade show, educational and training offerings along with exciting entertainment and talent. Our team was responsible for all creative projects and event footprints ranging from stage design, environmental signage, way finding, trade show design, powerpoint, keynote content and everything in between. I personally guided the team’s overall creative vision across 1600 unique touchpoints to make this one of tech’s biggest events of the year.
360° EVENT DESIGN & PRODUCTION
From barebones to a fully branded reality, I led my in-house team to transform an outdated New Orleans Convention Center into a vibrant tech showcase highlighting Infor’s laser focus on creating cloud-based Enterprise software designed to be industry specific — driven by our original event mantra themed: “Work is Beautiful”
Click above to see how my original vision came to life in real time.
Photography by Tyler Kaufman / Getty Images
SPORTS SPONSORSHIPS
BROOKLYN NETS
Infor's jersey sponsorship with the Brooklyn Nets goes way beyond a logo patch. We're using data science to help improve on-court performance, fan experience...
BROOKS KEOPKA
SCUDDERIA FERRARI • F1 RACING
SKI TEAM SWEDEN ALPINE
