EVENT DESIGN + SPORTS BRANDING

For Bridal Fashion Week 2019, Amsale partnered with me and Infor to reimagine the runway through a fashion-forward, tech-driven lens. We transformed Infor’s HQ into an immersive experience with projection mapping, interactive storytelling, and Amsale’s AI-powered couture configurator, Amsale x YOU —allowing brides to design their own gowns. To close the show, real brides showcased their custom creations, proving the power of personalization and technology in high fashion. The modern, minimalist production became a Fashion Week highlight, with coverage across top media outlets.

Projection mapping across the runway showing 30 years of design by the late Amsale Aberra

BTS social imagery shared live from Bridal Fashion Week

Watch the live broadcast from Infor Headquarters in NYC

INFORUM

Infor’s flagship event, Inforum, brings together 5,000+ attendees worldwide for product launches, industry insights, and unforgettable performances from icons like Christina Aguilera, Venus Williams, Martha Stewart, Lenny Kravitz, and Salt-N-Pepa. Leading the creative vision, I guided our in-house team across 1,600+ touchpoints—stage design, trade show environments, keynotes, signage, and digital content—transforming Inforum into a must-see tech destination that blended innovation, education, and entertainment at a global scale.

From barebones to fully branded reality, my team transformed a dated New Orleans Convention Center into a vibrant tech showcase highlighting Infor’s laser focus on creating software designed to be industry specific driven by our original mantra “Wor… — From barebones to a fully branded reality, I led my in-house team to transform an outdated New Orleans Convention Center into a vibrant tech showcase highlighting Infor’s laser focus on creating cloud-based Enterprise software designed to be industry specific — driven by our original event mantra themed: “Work is Beautiful”
**Click above to see how my original vision came to life in real time.**

EVENT STAGING

CHRISTINA AGUILERA

I creative-directed the full staging and live experience for a private Christina Aguilera concert in New Orleans for 5,000 Infor customers, delivering a tour-level performance using in-house staging, lighting, and sound to keep production costs down. I worked directly with Christina’s team to remap her existing Vegas digital visual assets to work seamlessly within my custom, origami-style stage design and lighting treatments. The event was a huge success with many saying it was visually better than her Vegas residency. After the show, Aguilera requested for her team to be able to reuse several of the lighting and staging elements I designed for her future performances. For a lifelong fan and live-experience obsessive, it was the ultimate creative validation, and it was one of those rare moments where a corporate experience met true artist-level standards.

Photography by Tyler Kaufman / Getty Images

INFOR RETAIL NRF BOOTH

SPORTS SPONSORSHIPS

Sports Partnerships & Performance-Driven Brand Building

I lead high-impact sports and entertainment partnerships that translate complex enterprise technology into stories about performance, discipline, and human potential. At Infor, I built and executed a global sports sponsorship ecosystem spanning the NBA, PGA, Formula 1, European football, rugby, and alpine skiing—using elite athletes and teams as living proof points for how software unlocks human and organizational performance.

My work connects brand, analytics, content, and executive experiences—turning sponsorships into revenue-driving, C-suite engagement platforms that elevate global brand credibility and cultural relevance.

CORE EXPERTISE

Sports Marketing & Global Sponsorship Strategy
Brand Partnerships & Athlete Endorsements
Executive & C-Suite Experiential Marketing
Enterprise & B2B Brand Storytelling
Performance & Analytics-Driven Creative
Global Event Design & VIP Hospitality
Social, OLV, Environmental & Broadcast Content
Cross-Functional Leadership (Sales, Product, Marketing)

BROOKLYN NETS

Brooklyn Nets (NBA): Performance Meets Culture

Infor became the initial uniform patch sponsor for the Brooklyn Nets, embedding the brand directly into one of the most culture-forward franchises in professional sports.

I led creative and brand execution across:

Uniform patches, specialty jerseys, and licensed merchandise
Retail and e-commerce brand consistency across fan products
Original social content and seasonal storytelling
Full digital environmental signage across Barclays Center, including executive Skybox branding used for C-suite client meetings and recruitment

Beyond branding, we partnered with Nets leadership and coaching staff to evolve their approach to performance using analytics software—demonstrating how real-time data, optimization, and insight drive results both on the court and in business.

Result: A sponsorship that connected analytics, performance, and culture—resonating with fans and enterprise executives alike.

Infor's jersey sponsorship with the Brooklyn Nets goes way beyond a logo patch. We're using data science to help improve on-court performance, fan experience...

Kyrie_Irving_used__top_down__approach_to_evaluating_suitors_in_free_agency.jpg — For **NBA 2K19**, the level of player realism was so detailed that the **Brooklyn Nets** jersey patch sponsorship—featuring **Infor**—appeared exactly as it does on-court.

In a show of GPU power and retina clarity on iPad during Apple’s keynote demo of NBA 2K19 for iOS, the Brooklyn Nets jersey patch sponsorship featuring Infor showed up in-game—pixel-perfect. The presenter bragged about how accurate players’ uniforms were depicted with sponsor logos intact. We couldn't agree more! A sports marketing moment crosses into product demo realism—and earned global, organic press in the process.

BROOKS KEOPKA

PGA Tour & Brooks Koepka: Precision, Discipline, Decision-Makers

Infor served as the premier golf bag and caddy sponsor for Brooks Koepka, a multi-time U.S. Open and PGA Champion.

I oversaw:

Custom branded merchandise and on-course assets
OLV and advertising featuring Koepka
BTS social storytelling focused on preparation and performance
Private executive hospitality experiences with Team Koepka appearances

Why Golf Works:
PGA audiences skew heavily toward senior executives, board members, and investors. This partnership aligned Infor with an audience that values precision, preparation, and long-term performance—mirroring enterprise buying behavior and sales cycles.