VIDEO + CONTENT + TVC

I have been working in video from content strategy and direction to production and editing for several years – it's a powerful way to communicate your brand story and build relationships with your customers and prospects. Whether you're looking to expand your brand on social media channels, television, programmatic ad buys or in mobile apps, video is working quite well. Video can increase conversion rates by 80% and 92% of mobile video consumers share videos with others. 

Land rover : the road less traveled – digital series

A twelve part video series developed for Land Rover told through the Condé Nast Traveler lens to recapture the original off roading, adventuresome spirit that is the heritage of the Land Rover brand. Featured on Land Rover USA, CNTraveler.com, The SCENE Online Network and YouTube channels. Our content strategy was reconnecting the driver to unique experiences and people, local treasures and the excitement of traveling off the paved and beaten path – and only Land Rover vehicles can get you there.

PURPOSE LED CAMPAIGNS

Condé Nast Traveler Marketing - BE EXTRAORDINARY

An experiential video introducing the year's marketing campaign missive and online tastemaker campaign. The goal: get advertisers and marketers to understand the new breed of traveler and the evolving target demographic of Traveler Magazine. Sizzle videos were shown in all client presentations, team meetings and featured in interactive displays throughout the building to reinforce the shift.

The extraordinaries - TASTEMAKER SERIES

A series of interviews with celebrity tastemakers featuring "extraordinary" themes surrounding travel, life and inspiration. Series was featured online on CNTraveler.com, CNT social media channels, tastemaker's social networks and onThe SCENE channel. Content strategy focused on utilizing tastemakers with a wide variety of passions and large social media followings and create interviews that connect their base with travel and how their experiences transform their world and personal life.

EMPIRE STATE BUILDING - NIGHT LIFE CAMPAIGN

Overwhelmingly poor sentiment surrounding Empire State Building visits and long lines to the Observatory were causing shifts in annual visitation to the venerable NYC attraction. Research discovered an oversaturated and overwhelming afternoon demand along with a keenly low awareness that the Observatory is open until 2 AM every night. Since night time views are just as breathtaking and lines are much smaller after dark. we logically created a successful campaign highlighting primarily night time visitation to increase awareness, ticket demand and create a new found night time hot spot in the heart of New York.

CAPCOM VIDEO GAMES CONTENT

One of the biggest challenges in the video game market is keeping up momentum and interest from the initial game announcement through development to actual placement on store shelves. Most games average 1 - 1.5 years across this cycle which gives many opportunities for fans to lose interest. We created numerous pre-sale campaigns for Capcom with immersive alternate reality campaigns featuring video as well as mobile apps and viral sites to keep gamers invested, engaged and rewarded with exclusive content, contests, prizes and in-game bonuses.

A&M THOUGHT LEADERSHIP

Alvarez & Marsal is a top 25 consulting firm specializing in performance improvement, turnaround management and business consulting. The company prides itself on its employees and experts being its greatest asset to its clients. In an effort to highlight the real world expertise present within the doors and readily available for engagements, we created a video series called A&M Takes On which highlights thought leadership developed by the experts themselves. The video series was not only featured on A&M.com, Linkedin and YouTube channels but also used in training, client pitches, picked up by various media outlets. This also worked as a tool to assist our experts in attaining media appearances and interviews.

SIZZLE REELS